TLC SEO, Sacramento Search Engine Optimization

Your Website: Results are Compliments You Don’t Hear By David Lucht (Edited by Karen Di Piazza) Today was my granddaughter’s birthday. She came walking up to me, all dressed up, and noticeablyexcited about something. She began pulling upward on her sleeve, exposing her under arm. She yelled, “Look, Grandpa!” I had no inkling what she was trying to reveal to me. She proudly prsented me her other under arm. I was still lost, but luckily, her mom and grandma told me that she was showing off using deodorant. Everyone exclaimed what a big girl she was. She walked off overflowing with pride. I thought to myself, I use deodorant every day and by no means get special attention. I thought about why, as children, we get so much attention for the smallest of details. As adults, recognition for the smallest achievements seems to go away. Or does it? Let’s take your website design You’ve just completed your site design and published it to your hosting corporation. It’s drop-dead beautiful. You know this because you designed it or oversaw the construction. The whole site is designed using Flash and the exhibition itself is mind-blowing. It moves, shakes, has a lot of cool features and has intense audio, too. Everybody you give your domain address to say it’s gorgeous. Those are the good comments you hear, but what’s deafening is that no web surfers are finding your site; Flash is pretty much out of sight to search engines, especially content-the most valuable thing. Although your site is ‘pretty,’ visitors who stumble across it depart without buying or calling you. It’s astounding how many sites are designed to look good but fail miserably to make money. Techie nerds-design masters-rarely have great business awareness. We all need computer technology engineers, but on occasion it’s best to consult with a website marketing expert before, throughout and after site construction. Five significant, often neglected site development tips The very first thing is choosing the domain name. Website names, like marylewisrealty.Net, are normally a tough task to place in the search engines. Why? Because people aren’t likely to search the words Mary Lewis when they’re searching for residential property to buy or to market. However, people are likely to search, say, “Los Angeles homes for sale.” Your domain name should answer viewers’ questions and explain your products or services. Content is king! Most sites fail to offer high-quality content. We live in a what’s in it for me world. You have to offer something that’s valuable in the visitor’s eyes; you only have seconds to grab their attention. Content should be up-to-date and proofread, a common gaffe website managers fail to notice. Make certain that all links are working. Dead links will chase away viewers forever: Search engines will penalize your site. I once had a customer come into my workplace who thought being able to clip a floppy disk on to someone’s shirt pocket was his ticket to riches. Mine was the electric fork to go with the electric knife found in so many households. I suggested that he should initially try to sell his clip-floppy disk idea to 10 people. He said that he was having difficulty selling it locally. I told him he could show it on the Internet to millions of people that don’t want to purchase it. He soon realized that wasting money on a product that no one wanted was a waste of money and time. Do investigate and find out if there’s a demand for your offering.